Implementation of New gTLDs is listed as the #1 priority for ICANN according to the three year strategy document just posted by the organization. The principal objective for this priority is to have new gTLDs (including IDNs) and IDN ccTLDs functioning in the root, with the processes to support them embedded in standard operations. The published goal still has the first round of applications launching by mid 2009.

No specific time frame is given for subsequent rounds except that the timeline for the review of the first round application process and procedures, including management of the objection process, is shown extending into late 2011 to provide routine and predictable processes that are acceptable to the Internet community.

This seems to indicate ICANN is serious about getting the procedure right, including safeguards for existing trademark holders. It does bring up a number of other issues, such as how many new gTLDs will be accepted in the first round, and what will be the selection criteria? This could create a competitive issue for brand holders interested in a gTLD given first movers often gain an advantage. On the other hand, the timeline indicates there could be a significant gap between the investment made to register a gTLD and the actual launch date.

These are some of the issues Melbourne IT will be monitoring and providing comment on, and will be able to assist companies with when undertaking the decision making process for determining if, and possibly when, a gTLD should be considered as part of the corporate strategy.

ICANN Three Year Strategy